{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 57 How Being A Guest Expert Raises Your Profile","description":"Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week, I'm going to be talking about how being a guest expert can raise your profile. So why do we feature as guest experts? It's because it raises our profile, it gets us in front of a whole new audience. You could be a guest expert on a podcast. You could be a guest expert on someone's live show on their Facebook page. You could be a guest expert on a stage or at a virtual event. You could also be a guest expert in someone's curated community. Episode Highlights:  (02:03) Show your knowledge (02:20) Decide on three main things you want people to remember about you (02:59) What is that your call to action (03:38)&amp;nbsp; What is your unique value proposition (05:52) Create a really great biography (06:29) Define the demographic of the people that you want to be in front of  &amp;nbsp; Connect with Claire:&amp;nbsp; You can download my free PR guide here https:\/\/clairewinter.info\/freebies\/be-your-own-pr\/&amp;nbsp; To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https:\/\/www.facebook.com\/groups\/crackingcontent\/ Website: https:\/\/clairewinter.info\/ Instagram: https:\/\/www.instagram.com\/clairewinteruk&amp;nbsp; &amp;nbsp; ","author_name":"Cracking Content Podcast","author_url":"https:\/\/clairewinter.info\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21164483\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/115598171"}