{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AMP 261: Why Marketers Need to Invest More in Online Reputation Management Right Now With Dave Lehman From Birdeye","description":"When customers leave negative reviews or complain about a brand or business on the internet, they just want to be heard, express their frustration, and want some sort of resolution. Businesses that take the time to reach out to unsatisfied customers can make things right. But how can they do that consistently and at scale?  Today\u2019s guest is Dave Lehman, President and COO at Birdeye, a platform that allows local businesses to collect reviews, run surveys, and get referrals to better engage with customers. Dave talks about how businesses should make online reputation management a top priority and do it the right way.   Some of the highlights of the show include: Birdeye Survey Guide - 2021 State of Experience Marketing: 57% view reputation management as more important than advertisements 88% believe there\u2019s a direct connection between reputation and revenue Birdeye: Helps businesses grow, attract, and convert new\/existing customers Buyer Behavior: Shift from content to trusting shared customer experiences Reputation Management: Ignoring it is missing out on customer opportunities What are you looking\/searching for? Relevancy, distance, and prominence Automation and Democratization: Make it easy for everybody to leave a review Digital Connection: Engage, respond, and listen to people on preferred platforms Indicators: Set goals, select metrics, and measure progress to drive improvement Mistakes: Marketers avoid responding to reviews and don\u2019t ask all for reviews   Links: Dave Lehman on LinkedIn Dave Lehman\u2019s Email Birdeye Survey Finds 57% of Marketers Now Emphasize Online Reputation Management Over Advertising HubSpot Blaze Pizza Ben Sailer on LinkedIn CoSchedule   Quotes from Dave Lehman: \u201cMost people will skip the first three ads or whatever. It\u2019s almost become default behavior.\u201d \u201cWhen somebody lands on your site, again, what are the conversion rates like? Are they getting that first taste of a real good experience themself when they start engaging your brand?\u201d \u201cIf you\u2019re looking for that prominence as a business, it\u2019s all about two things - review count and review score.\u201d \u201cIt\u2019s got to be super easy to engage with you as a business.\u201d ","author_name":"Actionable Marketing Podcast","author_url":"http:\/\/coschedule.libsyn.com\/podcast","html":"