{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AMP 260: What Service-Based Marketers Need to Know About Reputation Management Right Now With Michael Buzinski From Buzzworthy Integrated Marketing","description":"What do people say and think about your brand online? It carries much more weight with potential customers than your own marketing messaging. Always responding to negative comments and reviews are opportunities for service-based marketers to turn haters and detractors back into customers and brand loyalists. Today\u2019s guest is Michael Buzinski from Buzzworthy Integrated Marketing. He talks about why reputation management matters and how to make it right. The shortcut to good reputation management is awesome customer service. Under promise. Over deliver. &amp;nbsp; Some of the highlights of the show include:  Reputation Management: Opinion of the general public about you\/your company Reviews\/Recommendations: Who do you trust - family members or strangers? Service-based Businesses: Getting new clients to know, like, trust is challenging Negative Comments\/Complaints: Don\u2019t take them personally, but seriously Same Situation, Different Opinion: Customer isn\u2019t always right - understand why Positive Reviews: Systemize, automate, or incentivize reputation management Customer Scores: Do satisfaction, service, retention scores make an impact? Common Mistakes: Don\u2019t be too zealous or pushy, or you lose loyalty, advocacy  &amp;nbsp; Links:  Michael Buzinski on LinkedIn Buzzworthy Integrated Marketing Buzzrep Ben Sailer on LinkedIn CoSchedule  &amp;nbsp; Quotes from Michael Buzinski: \u201cWhat strangers have to say about you and your company literally has more weight than what your mom says about you.\u201d \u201cPeople hire people. They don\u2019t hire features. They don\u2019t hire benefits. They hire the person to deliver those features and benefits.\u201d \u201cSeven out of 10 people will complain before they praise.\u201d \u201cThe new way, one of the best ways to utilize reputation management is getting video testimonials on your website.\u201d ","author_name":"Actionable Marketing Podcast","author_url":"http:\/\/coschedule.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21086108\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/115129532"}