{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Harnessing the Power of Community, with Garrett Harding","description":"Garrett Harding (he\/him) is the Associate Director of Community Outreach at Huntsman Cancer Institute (HCI). In this role he plans, implements, evaluates, and leads HCI\u2019s community outreach and engagement activities, working in collaboration with the community to build capacity for projects that reduce and address the burden of cancer in Utah and the Mountain West. &amp;nbsp;Additionally, he coordinates HCI\u2019s 36-member Community Advisory Board and manages the Community Outreach and Prevention Education program \u2013 which is composed of Community Health Educators who provide outreach, screening, education, and connection to research, to diverse and underrepresented communities. Mr. Harding received a degree in public health from Brigham Young University. He is a trained patient navigator, certified tobacco cessation facilitator, and is fluent in Spanish.&amp;nbsp; Outside of work, he enjoys cooking, playing golf and tennis, spending time in the Utah mountains, advocating for social justice and equality, and spoiling his 7 nephews and 1 niece. What you\u2019ll learn about in this episode:  How community outreach contributes to a broader public health program and what\u2019s required to demonstrate success The most effective approaches to capture an audience\u2019s attention around scary healthcare topics like cancer and cancer prevention How Huntsman Cancer Institute\u2019s marketing messaging found success with emphasizing small steps and without utilizing fear tactics Why it\u2019s important to consider your audience needs, and how to make messaging more inclusive What mistakes Garrett made with negative messaging and how he was able to adapt his approach to be better received How to prioritize community outreach and education within a healthcare organization\u2019s broader marketing and PR efforts How to effectively prioritize and communicate the organization\u2019s brand in partnership with community outreach, marketing, and PR  Resources:&amp;nbsp;&amp;nbsp;  Website:  https:\/\/healthcare.utah.edu\/huntsmancancerinstitute\/ LinkedIn: https:\/\/www.linkedin.com\/in\/garrettleeharding\/  https:\/\/www.linkedin.com\/company\/huntsman-cancer-institute\/ Facebook: https:\/\/www.facebook.com\/HuntsmanCancerInstitute Twitter: https:\/\/twitter.com\/huntsmancancer  Additional resources:&amp;nbsp;&amp;nbsp;  A Brave New\u2019s website: www.abravenew.com  ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21067157\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21067157"}