{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Gabor George Burt on his book, Slingshot","description":"In this episode of Off the Shelf, our guest Gabor George Burt introduces in his Slingshot book. An integrated, three-pronged approach to make the Blue Ocean principles more actionable: 1) Stretch the definition of the business you\u2019re in and want to extract value from, 2) take consumer satisfaction into \u201cinfatuation\u201d implying its transient and needs to be constantly re-invigorated, and 3) look for \u201cinnovation shortcuts\u201d by creatively combining existing elements into new solutions. Did you like what you heard in our podcast and want to learn more? You can get an e-copy of Gabor's only privately available, critically-acclaimed book 'SLINGSHOT' here:&amp;nbsp;https:\/\/gaborgeorgeburt.com\/get-the-book As a special treat to our podcast listeners, enter the coupon code 'SPECIAL' for a 30% discount. You can also contact Gabor directly at&amp;nbsp;https:\/\/gaborgeorgeburt.com, using the 'Contact' tab ","author_name":"Off The Shelf","author_url":"http:\/\/offtheshelf.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21035126\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21035126"}