{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AIA 012: Kristin Macintyre: The Formula for Writing Conversion Copy That Connects &amp; Converts","description":"\u201cThe messages that are critical are always the same. You always need to know what your audience is struggling with and what it looks like in their everyday life.\u201d - Kristin Macintyre Authenticity is Addictive 012: The Formula for Writing Conversion Copy That Connects &amp;amp; Converts There are three primary factors that influence the success of your launch: your relationship to the people on your mailing list, the quality of your product or service, and the effectiveness of your messaging. In this episode, Launch Copywriter Kristin Macintyre shares her secrets for writing personality-filled copy that connects &amp;amp; converts.&amp;nbsp; Kristin Macintyre is a Launch Copywriter who writes done-for-you sales pages and emails for digital course creators. She knows what it takes to write copy that sounds like you, connects with your people, and turns browsers into buyers. Join us for our conversation, where we discuss: \u2192Kristin\u2019s journey from English teacher to in-demand Launch Copywriter \u2192How to ask better questions so that your copy is stronger \u2192Why you\u2019ve got to tell the story your audience is telling themselves about their struggles \u2192The necessity of writing conversational copy, no matter what industry you\u2019re in \u2192The true definition of personality-filled copy, and how to make it work for your brand \u2192The connection between poetry and copywriting (you\u2019ve probably never thought of it like this!) &amp;nbsp; If you\u2019ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.&amp;nbsp; If you want to keep the conversation going, head over to www.tiffanyaingle.com\/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. &amp;nbsp; Connect with Kristin Macintyre: www.macintyrecopy.com  www.instagram.com\/kristin.macintyre   Connect with Tiffany A Ingle www.tiffanyaingle.com\/aia www.twitter.com\/tiffanyaingle https:\/\/twitter.com\/heyauthenticity&amp;nbsp; https:\/\/instagram.com\/tiffanyaingle https:\/\/www.instagram.com\/authenticityisaddictive\/&amp;nbsp;  https:\/\/www.linkedin.com\/in\/tiffanyaingle\/&amp;nbsp; &amp;nbsp; ","author_name":"Authenticity is Addictive","author_url":"https:\/\/tiffanyaingle.com\/aia\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21017267\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/21017267"}