{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Testing your Fundraising Messages with Ronen Tal","description":"Ronen currently oversees Nature Conservancy of Canada\u2019s (NCC) Integrated Marketing &amp;amp; Fundraising department. His team interacts with donors at all touchpoints along their journey, from initial awareness of NCC to their first gift and, ultimately, to becoming a monthly donor or leaving a bequest. In his own words, he loves the work because \u201cIt is complex and fun. Messy and full of opportunities to experiment. An Excel-driven playground that is only limited by our imaginations and the stories we tell donors.\u201dSomewhere within the numbers lies a perfect spot for every organization, where spending is optimized and donors feel engaged. It is the search for this admittedly personal fundraising utopia that drives Ronen. ","author_name":"Beyond the Bake Sale","author_url":"https:\/\/www.beyondthebakesale.ca","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20944190\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/114251045"}