{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AIA 010: Jacob Suckow: How to Turn Your Next Big Idea Into an Irresistible Offer","description":"\u201cIt becomes much more comfortable to share your ideas and what you\u2019re working on...when you have a slew of them available at any given time .\u201d - Jacob Suckow Authenticity is Addictive 010: How to Turn Your Next Big Idea Into an Irresistible Offer All businesses exist to provide solutions, whether it\u2019s to meet your customers\u2019 desires or to alleviate their problems. The key to building a thriving business that lasts is to familiarize yourself with the needs of the people you want to serve and train your mind to develop the solutions they need at every stage of their journey with you. In this episode, Jacob Suckow shares his process for generating and testing ideas that delight customers and turn a profit. Jacob Suckow is a Funnel Strategist, Offer Consultant, and Direct Response Copywriter with loads of energy and brilliant ideas. He\u2019s the founder of Top Notch Copy, an agency that builds bulletproof funnels for solopreneurs and startups so that they scale into 6- and 7-figure powerhouses. Join us for our conversation, where we discuss: \u2192How cookie dough changed Jacob\u2019s career trajectory \u2192Why you must build an audience long before you have anything to sell (and how to do it) \u2192How to find out exactly what your customers need&amp;nbsp; \u2192Why building in public helps you grow your business faster \u2192The daily practice that helps you to generate more solutions \u2192How to cope with the fear of failure so that you can win \u2192A bulletproof pricing strategy that makes it easier to close the sale &amp;nbsp; If you\u2019ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.&amp;nbsp; If you want to keep the conversation going, head over to www.tiffanyaingle.com\/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Jacob Suckow: www.jacobsuckow.com&amp;nbsp; www.instagram.com\/jacob_suckow www.linkedin.com\/in\/jacobsuckow &amp;nbsp; Connect with Tiffany A Ingle www.tiffanyaingle.com\/aia www.twitter.com\/tiffanyaingle https:\/\/twitter.com\/heyauthenticity&amp;nbsp; https:\/\/instagram.com\/tiffanyaingle https:\/\/www.instagram.com\/authenticityisaddictive\/&amp;nbsp;  https:\/\/www.linkedin.com\/in\/tiffanyaingle\/&amp;nbsp; &amp;nbsp; ","author_name":"Authenticity is Addictive","author_url":"https:\/\/tiffanyaingle.com\/aia\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20848586\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/20848586"}