{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AIA 008: Heather Dileepan: How to Position Your Personal Brand","description":"\u201cIt\u2019s sometimes hard to be overly playful and deliver a clear message. I usually tell clients to err on the side of just being very clear first.\u201d - Heather Dileepan Authenticity is Addictive 008: How to Position Your Personal Brand Cha-ching! That\u2019s the sound you expected to hear after you finally launched your business, but instead, it\u2019s been nothing but crickets. What gives?! It could be a positioning problem. In this episode, Heather Dileepan shares her journey from salaried marketing professional to solopreneur business owner and how investing in her personal branding gave her business the fuel it needed to take off. Heather Dileepan is a Conversion Copywriter and the Chief Website Wizard behind HD Copywriting. She loves applying big picture strategy and a bit of marketing elbow grease to website projects to help her clients connect more authentically with leads, tighten their sales funnel, and pitch their services with swagger. Join us for our conversation, where we discuss: \u2192What sparked her desire to leave behind a comfortable-on-paper career \u2192Why it\u2019s important to set your own standard for business success \u2192How to overcome your fear of putting yourself out there so that your business can grow \u2192Leverage your unique skill set to differentiate yourself from your peers \u2192The connection between your personal brand and your web copy \u2192Why it\u2019s important for your audience to see themselves in your brand &amp;nbsp; If you\u2019ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.&amp;nbsp; If you want to keep the conversation going, head over to www.tiffanyaingle.com\/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. &amp;nbsp; Connect with Heather Dileepan: www.hdcopywriting.com&amp;nbsp; www.instagram.com\/hdcopywriter&amp;nbsp; https:\/\/hdcopywriting.com\/copywriting-resources\/&amp;nbsp; &amp;nbsp; Connect with Tiffany A Ingle www.tiffanyaingle.com\/aia www.twitter.com\/tiffanyaingle https:\/\/twitter.com\/heyauthenticity&amp;nbsp; https:\/\/instagram.com\/tiffanyaingle https:\/\/www.instagram.com\/authenticityisaddictive\/&amp;nbsp;  https:\/\/www.linkedin.com\/in\/tiffanyaingle\/&amp;nbsp; &amp;nbsp; ","author_name":"Authenticity is Addictive","author_url":"https:\/\/tiffanyaingle.com\/aia\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20708102\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/20708102"}