{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AIA 007: Andrea Shah: How to Ace Voice of Customer Interviews","description":"\u201cThe number one tip for interviewing, in general, is be quiet. The less you talk, the more people will say, and the less material that you give them that can shape their answers.\u201d - Andrea Shah Authenticity is Addictive 007: How to Ace Voice of Customer Interviews Your brand exists in the minds of your customers. So if you want to strengthen your brand and grow your business, you need to get really good at finding out how your customers think about you and how they believe you can improve their lives. In this episode, we\u2019ll hear from Copywriter & Launch Strategist Andrea Shah about how to conduct a Voice of Customer interview that uncovers the stories you need to craft the most powerful messages. Andrea Shah is an expert at writing sales copy that isn\u2019t sales-y, with a focus on personality and storytelling. She loves listening to her clients, figuring out exactly what their voice sounds like, and writing copy that makes them say, \u201cOMG, this sounds like me!\u201d Join us for our conversation, where we discuss: \u2192Why DIY copy templates diminish your brilliant ideas and hinder your ability to connect with the right people \u2192Interviewing your audience is your ticket to discovering what your audience needs and what motivates them to get it, in their own words \u2192A non-intimidating approach to understanding someone\u2019s voice \u2192How to create a safe and comfortable environment for your interviewee so that they will speak freely \u2192The differences between interviewing buyers vs. non-buyers \u2192Why you must develop the skill of showing empathy to be an effective interviewer \u2192How buzzwords compromise the clarity of your messaging \u2192Tips for avoiding interview bias   If you\u2019ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.  If you want to keep the conversation going, head over to www.tiffanyaingle.com\/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show.   Connect with Andrea Shah: www.andreashah.com https:\/\/twitter.com\/andreakshah https:\/\/www.instagram.com\/_andreashah_\/   Connect with Tiffany A Ingle www.tiffanyaingle.com\/aia www.twitter.com\/tiffanyaingle https:\/\/twitter.com\/heyauthenticity  https:\/\/instagram.com\/tiffanyaingle https:\/\/www.instagram.com\/authenticityisaddictive\/  https:\/\/www.linkedin.com\/in\/tiffanyaingle\/    ","author_name":"Authenticity is Addictive","author_url":"https:\/\/tiffanyaingle.com\/aia\/","html":"