{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AMP 254: How Marketers Can Know They\u2019re On the Right Path With Carolyn Lowe From ROI Swift","description":"Marketers struggle with the fear of focusing on the right things and doing things the wrong way. However, there are ways to use, gather, and apply data to get on the right path to generate a return.  Today\u2019s guest is Carolyn Lowe, Founder and CEO at ROI Swift and author of Business Growth Do\u2019s and Absolute Don\u2019ts. Carolyn talks about how to use the right data to make the right decisions.   Some of the highlights of the show include: Paid Platforms: Amazon, Facebook make a profit and ad dollars go up in flames Margins for Error: Marketers have more leeway at big businesses hiring experts Isolation vs. Network: Compare performance to know if you\u2019re missing something Self-Doubt: Lack of confidence can corrode team\u2019s ability to be successful eCommerce\/Marketing Strategy: Test, iterate, tweak to measure and manage Business Growth Book: Get basics right and scale core values for positive path Brands: How are you different? Break through noise to sell a story, sell a product Quantitative\/Qualitative Research: Get to know your customer base via surveys Best Metrics: Prove what marketers are doing is working or not to be profitable   Links: Carolyn Lowe on LinkedIn ROI Swift Business Growth Do\u2019s and Absolute Don\u2019ts Dell Chewy Ben Sailer on LinkedIn CoSchedule   Quotes from Carolyn Lowe: \u201cI like the idea of outsourcing the expertise when you\u2019re small because you can\u2019t know everything.\u201d \u201cWhen you\u2019re always self-doubting, it\u2019s really hard to move forward. We used to always say, \u2018If you can measure it, you can manage it.\u2019\u201d \u201cI\u2019m all about test, iterate, and tweak.\u201d \u201cIt starts and ends with the customer.\u201d ","author_name":"Actionable Marketing Podcast","author_url":"http:\/\/coschedule.libsyn.com\/podcast","html":"