{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AIA 006: Tyler Hakes: Establishing a People-First Agency","description":"\u201cThat\u2019s why clients want to work with us. We\u2019re not focused on meeting an arbitrary quota of blog posts. We\u2019re thinking about, \u2018How is this going to impact your business? How do we turn this into an investment?\u2019 That\u2019s what content marketing should be - an investment rather than an expense.\u201d - Tyler Hakes Authenticity is Addictive 006: Establishing a People-First Agency When most freelancers think about creative agencies, they think about low-paying, soul-sucking content mills that use people up and spit them out. But in this episode, I\u2019ll introduce you to someone who is committed to doing things differently.&amp;nbsp; Tyler Hakes is the Strategy Director and Founder of Optimist, a growth-focused content marketing agency that was built using a unique collective ownership model. Tyler\u2019s desire is to help his team achieve autonomy, mastery, and purpose, an approach that is quickly establishing Optimist as one of the best agencies in the industry. Join us for our conversation, where we discuss: \u2192Tyler\u2019s journey from in house growth marketer to agency owner \u2192Why your brand story is the key to getting buy-in from your team, and how it empowers them to take ownership over their work \u2192How to manage a global team of freelancers without resorting to micromanagement \u2192Why transparency with your team is a good thing, and how to build a stronger business through honesty \u2192The importance of inviting your team to take part in community rather than requiring participation \u2192Expanding your community to include people who are attracted to your work and to create a foundation for future revenue streams \u2192Why helping your competitors be more like you is a potential growth strategy   If you\u2019ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.&amp;nbsp; If you want to keep the conversation going, head over to www.tiffanyaingle.com\/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. &amp;nbsp; Connect with Tyler Hakes: https:\/\/yesoptimist.com www.twitter.com\/tylerhakes &amp;nbsp; Connect with Tiffany A Ingle www.tiffanyaingle.com\/aia www.twitter.com\/tiffanyaingle https:\/\/twitter.com\/heyauthenticity&amp;nbsp; https:\/\/instagram.com\/tiffanyaingle https:\/\/www.instagram.com\/authenticityisaddictive\/&amp;nbsp;  https:\/\/www.linkedin.com\/in\/tiffanyaingle\/&amp;nbsp;     ","author_name":"Authenticity is Addictive","author_url":"https:\/\/tiffanyaingle.com\/aia\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20544503\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/20544503"}