{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AIA 005: Marcy Lynn: Building Intentional Relationships with Customers","description":"\u201cThe world of online business can be so rigid and transactional. Gamification can spark more humanness in all of us.\u201d - Marcy Lynn Authenticity is Addictive 005: Building Intentional Relationships with Customers What\u2019s the biggest mistake a business can make with their customers? According to Marcy Lynn, it\u2019s failing to pursue opportunities to build lasting relationships. Treating your customers well at every step in their journey with you is the secret to building deep connections that lead to brand loyalty.&amp;nbsp; Marcy (she\/her) is a Retention Strategist + Copywriter who specializes in retention strategy that\u2019s rooted in relationship building. Through her services, she helps integrity-driven course creators &amp;amp; coaches build intentional relationships with their customers at every touchpoint, leading to greater revenue and impact.&amp;nbsp; Join us for our conversation, where we discuss: \u2192How an 8 year career as a military communications analyst led to Marcy\u2019s copywriting career \u2192How businesses benefit from building better relationships with their customers \u2192Why asking for consent in your marketing campaigns humanizes your business \u2192The importance of weaving your values into your business and putting the needs of customers first \u2192How to avoid mindless decision making in your marketing strategies \u2192Why your customer service team deserves more credit&amp;nbsp; \u2192Surprising ways to build intimacy with your customers &amp;nbsp; If you\u2019ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast.&amp;nbsp; If you want to keep the conversation going, head over to www.tiffanyaingle.com\/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Marcy Lynn: www.marcylynn.co https:\/\/www.linkedin.com\/in\/marcyfmoya\/ https:\/\/www.instagram.com\/miss.marcylynn\/ &amp;nbsp; Connect with Tiffany A Ingle www.tiffanyaingle.com\/aia www.twitter.com\/tiffanyaingle https:\/\/twitter.com\/heyauthenticity&amp;nbsp; https:\/\/instagram.com\/tiffanyaingle https:\/\/www.instagram.com\/authenticityisaddictive\/&amp;nbsp;  https:\/\/www.linkedin.com\/in\/tiffanyaingle\/&amp;nbsp;     ","author_name":"Authenticity is Addictive","author_url":"https:\/\/tiffanyaingle.com\/aia\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20465738\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/20465738"}