{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Narrative Arc w\/Tommy Walker","description":"Regardless of where your content marketing function lives within your organization, the success of that function is directly related to developing a solid narrative arc from which to develop multi-faceted marketing campaigns. Join Samantha and her guest Tommy Walker, Founder at The Content Studio, as they discuss the pros and cons of content marketing as a silo within organizations, the challenges they face in defining their role within companies and the fundamental goal of creating a narrative arc from which to develop content. ","author_name":"Unleash Possible","author_url":"http:\/\/marketingadvisorynetwork.com\/resources\/unleash-possible-podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20358890\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/20358890"}