{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AIA 002: Brittany McBean: How to Infuse Your Values into Your Copy","description":"\u201cI\u2019ve had a lot of practice in my life with being loud with my opinions and my thoughts\u2026 I\u2019ve learned to think critically about my values.\u201d- Brittany McBean How to Infuse Your Values into Your Copy Feeling sick and tired of companies that don\u2019t practice what they preach? You\u2019re not alone, as evidenced by the rise of cancel culture. No one wants to be called out as a fraud, but the solution isn\u2019t to avoid talking about values. Dare to lean into your values instead, making sure every aspect of your business is in alignment with what you stand for. In this episode, Brittany McBean shows us how she does just that for herself and for her clients. Brittany McBean is a Launch Strategist &amp;amp; Conversion Copywriter with a wicked sense of humor and a knack for strategy. She specializes in anti-sleazy, ethical, high-converting copy for online course creators and educators. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words. Her love languages are pizza, sarcasm &amp;amp; naps. Join us for our conversation, where we discuss: \u2192Brittany\u2019s career evolution from actress, to social media manager, to 6-figure copywriter \u2192How her adoption journey opened her eyes and shaped her worldview for the better \u2192Making a commitment to marketing that doesn\u2019t cause harm \u2192Why cancel culture isn\u2019t such a bad thing \u2192The importance of working collaboratively with your client to ensure alignment between their values and the needs of their audience &amp;nbsp; If you\u2019ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to www.tiffanyaingle.com\/aia to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. &amp;nbsp; Connect with Brittany McBean: www.brittanymcbean.com www.brittanymcbean.com\/write-more-better www.instagram.com\/brittanylmcbean www.facebook.com\/brittanylmcbean &amp;nbsp; Connect with Tiffany A. Ingle www.tiffanyaingle.com\/aia www.twitter.com\/tiffanyaingle https:\/\/twitter.com\/heyauthenticity www.instagram.com\/tiffanyaingle https:\/\/www.instagram.com\/authenticityisaddictive\/ https:\/\/www.facebook.com\/tiffanyainglecopywriter\/ https:\/\/www.facebook.com\/authenticityisaddictive\/ https:\/\/www.linkedin.com\/in\/tiffanyaingle\/ ","author_name":"Authenticity is Addictive","author_url":"https:\/\/tiffanyaingle.com\/aia\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20290583\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/20290583"}