{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Should I Go Direct To Market Or Develop Channel Partners?","description":" \u201cI\u2019ve developed a SaaS software that helps businesses generate more social proof by automating the way they capture, generate and publish customer success stories \/ case studies using an AI powered \u201cVirtual Agent\u201d to interview customers. It then creates multiple sales, marketing and content assets that they can use throughout the entire buyer's journey. My challenge is I\u2019m in a bit of a \u201cchicken and egg\u201d situation. I\u2019d like to go to market by licencing the software to marketing agencies and other businesses where \u201cdigital marketing\u201d touches some aspect of their service, to help them expand their offerings and grow their revenues, but I don\u2019t yet have enough end user feedback to validate the product will have the demand I expect.  Any thoughts on the direction I should go?"   This is today's listener question that Adam King and his guest Stefan Smulders brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank. Mentioned On This Episode Grab Your Free Revenue Multiplier Calculator The Growth Accelerator Implementation Programme Visit Expandi Website Connect with Adam on LinkedIn Get My Free Book Conversational Relationship Marketing Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page   ","author_name":"B2B Growth Think Tank","author_url":"http:\/\/b2bgrowththink.com","html":"