{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep55: An Interview with Susannah Brade-Waring 'The Business Motivator'","description":"James and Mark chat to the woman known as \u2018The Business Motivator.\u2019 Susannah Brade-Waring is a renowned and trusted business advisor and coach for SME businesses. A member of the global business coaching platform, Mindshop, Susannah recently received the coveted Value to Others award for European advisors. She started out with a Master\u2019s degree in IT from Loughborough University before becoming a Director of a start-up business, where she helped the \u2018non-family\u2019 family business build to a \u00a310m turnover before facilitating a management buyout (MBO) in 2008. Susannah notes that for many business founders, their company is their baby; an expression of what they want in life. As it was important to her father to know the people would be looked after, Susannah stayed to facilitate the MBO. She\u2019s honest about what drives her; what a \u2018non-family\u2019 family business looks like; and the realities of having to work harder than everyone else to prove yourself within one. Susannah then moved on to found her own advisory business, Aspirin Business Solutions, which focuses on equipping and energising leaders, HR professionals and coaches to build stronger businesses and teams. One of Susannah\u2019s key specialisms is Motivational Maps, which provide a comprehensive understanding of motivation in business \u2013 what it is, how to measure it and, most importantly, how to improve it. She also discusses the difference between Motivational Maps and psychometric testing. She chats to James and Mark about her own desire to learn what motivates her team, and how to engage best with them. She acknowledges that our motivations are linked to our beliefs, which can change during our course of life. She also notes the importance of recognising that everyone has \u2018stuff\u2019 going on, and if you get a reflection of their \u2018stuff\u2019, don\u2019t take it personally! They also discuss growth mindsets and working on emotional intelligence and development, which she admits didn\u2019t come naturally, and how to develop this as a skill set. Susannah is an example of the heights you can achieve by developing your unconscious competence. With real life stories of owners and managers of businesses Susannah has worked with, her insights include fascinating reference points, such as Netflix\u2019s open and honest leave and expenses policies, and the analogy of \u2018one ring to rule them all.\u2019 This is a conversation not to be missed! You can learn more about the work Susannah does by visiting her website here and about Motivational Maps here. Show notes: Susannah Brade-Waring LinkedIn profile. Stephen R Covey \u20187 habits of highly effective people\u2019 website. Michael E Gerber \u2018E-myths Revisited\u2019 website. Robert Cialdini \u2018The Influence\u2019 website. Ricardo Sembler website.   Time stamps: 2:37 - Susannahs background  16:07 - Motivational Maps    22:34 - How do Motivational Maps differ from psychometric testing?  37:57 - Practical examples of how someone might increase their motivation levels   General Coaching: 54:24 - Common habits or behaviours running through the best performers 54:48 - What do you see as the biggest issues to overcome over the next year or so. podcasts@larking-gowen.co.uk www.larking-gowen.co.uk \u00a9 Larking Gowen LLP     ","author_name":"Leadership & Life Chat","author_url":"https:\/\/www.larking-gowen.co.uk\/LLC","html":"