{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Dodgeball Marketing Podcast #48: SEO Basics to Improve Website Usability","description":"Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots: - Monitor and Fix Pagespeed - Be Sure Your Site Is Fully Responsive - Use &quot;Big Idea&quot; Content Marketing on Main Pages - Install and Learn from a Heat Map - Be Sure Forms Are Working (and Simple) For more on the tools and tips in this episode, please visit: https:\/\/www.dodgeballseo.com\/  https:\/\/www.hotjar.com\/ https:\/\/www.crazyegg.com\/ https:\/\/developers.google.com\/speed\/pagespeed\/insights\/ ","author_name":"Dodgeball Marketing Podcast","author_url":"https:\/\/www.dodgeballseo.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20118008\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/109142888"}