{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 14: Riffing with Brand Strategist Kate DiLeo ","description":"Here\u2019s my sit-down with brand strategist extraordinaire, Kate DiLeo. Kate is also the founder and CEO of Ennobble.&amp;nbsp; &amp;nbsp; What does she do? Well, one look at her website and you know right away: She builds brands that win more work! &amp;nbsp; I love that. Simple. Clear. And to the point. &amp;nbsp; And she does this by focusing on three specific things.&amp;nbsp; &amp;nbsp;  Your tagline: What you do.&amp;nbsp; Your Value Prop: How the company is going to solve your pain points.&amp;nbsp; Differentiation -- How are you different from your competition.&amp;nbsp;&amp;nbsp;  &amp;nbsp; DiLeo is amazing. Full of energy, passion, hustle, and smarts. What a powerful combo. I loved this interview and walked away with a ton of insights.&amp;nbsp; I know you will as well.&amp;nbsp; &amp;nbsp; Have a listen and then follow the pod.&amp;nbsp; &amp;nbsp; To connect with Kate, reach out to her on LinkedIn. Or visit her site: https:\/\/ennobble.com\/ &amp;nbsp; To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https:\/\/www.amamilwaukee.org\/ &amp;nbsp; If there are topics you would like us to cover...let us know.&amp;nbsp; &amp;nbsp; Music by: VJ Memes &amp;nbsp; RIFF Artwork: Emma McGovern  RIFF Host: Pat McGovern. Connect with Pat at pmcgov@gmail.com ","author_name":"AMA RIFF Podcast","author_url":"http:\/\/amariff.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20060126\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/20060126"}