{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 70 Find Your Red Thread with Tamsen Webster","description":"There probably isn\u2019t a speechwriter or speaker alive today who hasn\u2019t heard the advice \u201cTell a story.\u201d But you want them to do more than listen. You want to tell the kind of story your audience will turn&amp;nbsp;into&amp;nbsp;their story. Crafting that story is the heart Tamsen Webster\u2019s terrific new book, Find Your Red Thread. Tamsen joins me this episode to talk about the five steps of an effective Red Thread \u2014 which just so happen to be a great way to outline your next speech or op-ed. And we talk about how great stories can move audiences and create change. Links:  Follow Tamsen on Twitter&amp;nbsp;and Facebook Learn more about Find Your Red Thread Sign up for Tamsen's newsletter  Music: All music is by Lee Rosevere. The theme music is &quot;Twitter Will Kill Us All.&quot; Used under a Creative Commons license. ","author_name":"Leadership communications with Rob Cottingham","author_url":"http:\/\/robcottingham.ca","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19964660\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/108228551"}