{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S05 E06: Marketing Truth Bombs - What Most Marketers Won\u2019t Tell You","description":" We are delighted this month to welcome a powerful influencer in USA dental marketing, who shares with us her own professional story as well as some priceless tips on marketing in the current landscape.   Grace graduated in 2007 with a background in advertising and psychology and bears testimony that her first job in sales taught her lifelong skills that formed the foundation for her future success.   She became the marketing director of a 2-location dental business in 2009 and, over the next 2 years, sharpened her skills at the cliff face by constructively destroying and rebuilding a marketing system that wasn\u2019t working.   Founding Identity Dental Marketing in 2009, she has by her own admission become an overnight success over 13 years of hard work, starting by cold-calling local dental practices (the hard way) and growing her business and reach step by step.   Now she guided the growth of over 1,000 successful practices, broadcast her own podcast to more then 7,000 dental professionals and is a regular ad popular speaker at conferences.   You will learn: The importance of ethics in learning how to sell; The top marketing mistakes that dentists make; The biggest challenge of the Covid comeback; 3 top tips to grow your patient numbers; The importance of tracking - everything; Turning your marketing message into a real experience; Why it\u2019s important to do marketing even when it is raining patients; Targeting the ideal patient; What\u2019s next in marketing?   Enjoy the sheer energy that Grace brings to the room. ","author_name":"Two Reds are Better than One","author_url":"http:\/\/tworeds.libsyn.com\/podcast","html":"