{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 13: Understanding Healthcare Marketing with Richard Hanson ","description":"Richard Hanson is the Marketing Manager at Children\u2019s Wisconsin. For those not familiar with this organization...Children\u2019s is dedicated to the health and well-being of children. It\u2019s a cool organization and Richard is a key member of their marketing team.    In this interview we riff on:    \ud83d\udc49 The state of healthcare marketing  -- where are we at today. \ud83d\udc49  The KEY pressure points within the industry. \ud83d\udc49  What are the steps healthcare organizations can take to win more customers? And the importance of OWNING the experience.  \ud83d\udc49  The future of telemedicine.  \ud83d\udc49 The importance of patient RETENTION as the next phase of healthcare marketing.  \ud83d\udc49 Richard\u2019s two elements of branding.  \ud83d\udc49 The KPIs and metrics Richard looks at.  \ud83d\udc49 How they decide on what content they will use in their campaigns.    I loved talking to Richard. He\u2019s a smart and genuinely nice guy. I know you are going to like it so have a listen and then hit that button labeled Subscribe.    If there are topics you would like us to cover...let us know.    To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https:\/\/www.amamilwaukee.org\/   Music by: VJ Memes RIFF Artwork: Emma McGovern RIFF Host: Pat McGovern. Connect with Pat at pmcgov@gmail.com ","author_name":"AMA RIFF Podcast","author_url":"http:\/\/amariff.libsyn.com\/website","html":"