{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Brand as Experience, Simplifying the Complex, and the Next Frontier EP 102","description":" Kevin starts with how asking the questions and simplifying the complex helps the brand experience. He goes deep to what your client cares most about not just the cursory pat ad promises.  We talk about music and sound\u2019s impact on people\u2019s feelings. And about the neuroscience study, Kevin co-created about people\u2019s behavior around a variety of sounds.   We discuss how companies have the opportunity to create brand experiences that are based on emotional insight. Kevin explains how limbic sparks are the moment when emotional motivation meets brand desire.  And we wrap with keeping work life balance as a small business owner.  About Kevin Perlmutter  Kevin Perlmutter is brand and customer experience strategist - Chief Strategist & Founder of\u202fLimbic Brand Evolution.   Limbic is a brand consultancy specializing in understanding emotional motivations and applying behavioral science.\u202f  Kevin helps Brand and Business Leaders answer the question: "Why should people care about your brand?" and turns emotional insight into a competitive advantage.   His work focuses brand strategy and is immediately actionable, to guide evolved\u202fmessaging, experiences and offerings to increase brand desire, engagement and loyalty.  Limbic Brand Evolution  Podcast: Let\u2019s Talk Limbic Sparks  To learn more about your host, Catherine Avery:\u202f  Productivity by Design\u202f  Facebook Page\u202fand\u202f  LinkedIn\u202f To connect with Catherine: Schedule a Call   *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising\u202fprogram designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you.  ","author_name":"Uncluttered Office with Catherine Avery","author_url":"https:\/\/productivitybydesign.com\/","html":"