{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"215: Less is More Quick Copy Tip with 2 Copy Editing Examples","description":"Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes: French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time Mark Twain once said, \u201cI didn't have time to write you a short letter, so I wrote you a long one.\u201d When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term papers 15 or more pages long. But as a former teacher, professional copywriter, ghostwriter, and all around writing nerd for internet copy, I\u2019ve come to learn they are profoundly true. I admittedly have the habit of \u2018over communicating in writing.\u2019 I tend to add too many details in emails -- and try to keep in mind that if something can be said with fewer words, it should be. Let me give some concrete examples for you\u2026 COPY EDITING EXAMPLES Bio Say you are writing about yourself for an author bio, for an about page on your website, or for an email in a marketing campaign so that new subscribers can get to know you. You may write something like this: \u201cI did my undergraduate studies at UCLA and majored in Psychology, earning a bachelor\u2019s degree with a minor in German in 2003.\u201d (true story for yours truly!) This is a perfectly good sentence with 22 words. But can we tighten it up without losing any meaning or important information? How about\u2026 \u201cI graduated in 2003 from UCLA with a degree in Psychology and a minor in German.\u201d That\u2019s shorter! With 16 words now. We shaved off 6 words...or 27%. Not bad and no meaning was lost. Business Description Say you are writing up some information about your company for your website or short social media bio. You could write something like this: \u201cAt XYZ Media Company, we know the importance of leveraging social media to grow your business in this increasingly online and global economy. This is the reason why we love helping businesses create and execute strategies that help them grow their businesses through attracting new leads, converting sales, and building brand loyalty.\u201d This is a lovely description from a company who gets it! But at about 52 words, it looks like a big paragraph that most people may say \u2018ain\u2019t nobody got time for that\u2019 and skip over reading it. How about\u2026 \u201cLeveraging social media is essential to grow your business. We help you create and execute strategies to grow by attracting new leads, converting more sales, and building brand loyalty.\u201d This version is 29 words, so 44% shorter. Plus, we changed 3rd person words like \u201ctheir\u201d and \u201cthem\u201d to 1st person words like \u201cyou\u201d and \u201cyour.\u201d I also cut out things like \u201cAt XYZ Media Company\u201d under the assumption that if someone is reading it on your website, they know what you are called -- you don\u2019t have to restate it. And also \u201cin this increasingly online and global economy\u201d because if your audience doesn\u2019t already know this is happening, I\u2019d be shocked.   Example 3 Send me a piece of copy you\u2019d like cleaned up to be shorter and more punchy. I may feature a quick edit of yours in a future episode! --- Hope these copy editing examples helped inspire you to look for words you could cut to improve your writing online.  It takes more time to trim the fat, but it\u2019s worth it!Until the next episode, keep finding ways to write copy that pops! xo Laura PS: To access full show notes, please click here: Podcast Shownotes for "Less is More Quick Copy Tip". ","author_name":"Copy That Pops: Writing Tips and Psychology Hacks for Business","author_url":"https:\/\/copythatpops.com\/podcast","html":"