{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Purpose-Driven Marketing: A Small Business Perspective","description":"Anne Richardson, Principal and Media Director of Richardson Media Group, shares excerpts from a talk she gave at Clark University. She explains her decision to pursue Richardson Media Group\u2019s B Corporation certification and how the team has integrated purpose-driven values into their heart-centered business mission and growth strategy. Applying for B Corp status requires deep introspection of your business values and exploration of your employees\u2019 needs, your approach to customer satisfaction, and your communal and environmental impact. Anne shares a behind the scenes peek at what this process has looked like at RMG. Richardson Media Group  Richardson Media Group's Mission Statement New Hampshire Businesses for Social Responsibility  B Impact Clinic at UNH Becoming a Certified B Corporation The Bee Conservancy Stop Hate for Profit ","author_name":"BSuite Podcast","author_url":"https:\/\/www.richardsonmediagroup.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19770632\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/107117948"}