{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"117 Talking about the &quot;Why&quot; Behind Your Business","description":"What is your customer REALLY buying from you? What if it's more than the product itself? People don't buy the &quot;what&quot; -- they buy the WHY behind your business. In fact, it's the &quot;why&quot; that bonds them to your&amp;nbsp;brand for life. In this episode, we discuss the power of the &quot;why&quot; in your messaging, how to find it, and what it looks like to lead with it in your marketing. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19745429\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/106964057"}