{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"WOW and Mamaearth Have a New Skincare Routine for You","description":"Beauty is not just about make-up anymore. The rise of the \u201cfeel-good\u201d economy mirrors the rise of two skin and hair care brands from India. WOW Skin Science and Mamaearth have had different growth trajectories, but together they\u2019re crafting a whole new skincare routine for the world\u2013 a confluence of hip ingredients and age-old DIY remedies. Their essence builds the concept of I-Beauty, but will they make it big in the global market? &amp;nbsp; Story originally reported by Bhumika Khatri: https:\/\/the-ken.com\/story\/mamaearth-wow-skin-and-the-indian-skincare-glow-up\/ Hosts: Anushka Chhikara, Olina Banerji. Music and editing by Sameer Rahat from Baqsa Studios. Special offer for our podcast listeners: https:\/\/the-ken.com\/podcastoffer\/ Follow us on Twitter: https:\/\/twitter.com\/TheKenWeb PSST share your feedback with us on podcast@the-ken.com Audio excerpts taken from YouTube channels Hyram, thecozyvibe, Michu, Mamaearth India. ","author_name":"Unofficial Sources","author_url":"https:\/\/the-ken.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19730321\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/19730321"}