{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Get to Know LSEO with Tucker Hottes","description":"Jeff and Steve introduce LSEO\u2019s newest team member, Client Services Manager Tucker Hottes, during this week\u2019s edition of Beyond Local\u2019s special series, \u201cGet to Know LSEO.\u201d Tucker\u2019s a media Swiss army knife, with tons of experience in the local market. He\u2019s got deep regional knowledge and an insatiable thirst to know how people consume media. He also just might be slick enough to fend off Jeff and Steve\u2019s incessant ribbing. He also talks about his dog Artemis, his love for collectible figurines and offers one of the best reasons we\u2019ve heard about why the much-maligned Star Wars prequel trilogy is worth giving another shot. When it comes to marketing advice, he\u2019s blunt about his skepticism over plug-and-play solutions. Trends change and people are always using and consuming media differently. \u201cAlways look at your data, trust people who know the industry and don\u2019t be afraid to pivot,\u201d he says. ","author_name":"The Beyond Local Podcast","author_url":"http:\/\/beyondlocal.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19633046\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/106318991"}