{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Technology Consolidator: Lauren Wagner of Okta","description":"Strategy should drive technology, not the other way around.&amp;nbsp; Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people\u2019s knowledge to inform her team of emerging marketing technology trends. In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn\u2019t always better. In her words, the modern marketer is really \u201cpart marketing technologist,\u201d who has to be smart when deciding which programs and platforms to use. What does Lauren think it takes to be a B2B Difference Maker? Tune in to find out. Resources: Lauren\u2019s Walk-up Song: The General Specific by Band of Horses ","author_name":"B2B Difference Makers","author_url":"https:\/\/6sense.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19629485\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/19629485"}