{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Top 5 mistakes: Not understanding what your clients want","description":"057: This is the first of a series where I\u2019ll be talking about the most common mistakes I see freelance editors making when trying to promote their businesses. In this episode I\u2019ll be talking about the problem of not understanding what your clients want. I see this mistake when editors are posting online about what\u2019s involved in editing. Most likely it\u2019s only editors who are interested in editing. Authors have different concerns -- maybe they don\u2019t understand the publishing process or they are scared their writing isn\u2019t good enough. To attract your ideal clients, you need to understand what your clients\u2019 thoughts are. Find out what worries them and what they want help with. Then talk about how you can help them solve that problem. \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026. If you want to find more clients, earn more money and have more free time, check out \u2018Boost Your Editing Income\u2019, my e-course and group coaching program. ","author_name":"The Confident Freelance Editor","author_url":"http:\/\/editboost.com","html":"