{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Getting Clients Online with a Lead Magnet (ep. 31)","description":"A lead magnet (also called a freebie) is a great way to introduce people to your work, and spark interest for them to become clients of yours. But how do you know whether a lead magnet is the right move for you, right now? And what do you put in a great lead magnet if it IS the right thing to do? In this episode, Pamela shares all the secrets for solving the lead magnet dilemma. In this episode, you will:  Discover the criteria for knowing when you need a lead magnet in your business. The keys to creating a great lead magnet, and the formats that are hot right now. The 5 biggest mistakes people make when creating a lead magnet.  ","author_name":"A Profitable Impact","author_url":"https:\/\/www.attractclientsonline.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19579256\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/008da8\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/19579256"}