{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"39. PubMatic\u2019s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs","description":"We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei\u2019s Corner. The PubMatic platform empowers independent\u202fapp developers and publishers to control and maximize their\u202fdigital\u202fadvertising businesses and enables advertisers to\u202fdrive ROI by reaching and engaging their target audiences in brand-safe,\u202fpremium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. In this episode we are discussing supply path optimization, industry updates, the importance of bid shading, log level data, and more. &amp;nbsp; This week we are referencing:   As agencies go directly to SSPs, they are trimming the number they use  Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic  Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner  BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic's Buyer-Controlled Fee Structure  GroupM Strikes Preferred SSP Deal With PubMatic  When Goodway Group Added Log-Level Data To Its DSP Algo, Performance Soared  &amp;nbsp; Connect with: Sean Burke: LinkedIn Programmatic Digest Podcast:&amp;nbsp;Contact&amp;nbsp;|&amp;nbsp;Shownote&amp;nbsp;|&amp;nbsp;Website Helene Parker:&amp;nbsp;Website&amp;nbsp;|&amp;nbsp;LinkedIn&amp;nbsp;|&amp;nbsp;Twitter&amp;nbsp;|&amp;nbsp;Instagram ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19574426\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ec826d\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/19574426"}