{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Sell When You Are NOT the Lowest Price","description":"How can I sell when I\u2019m not the lowest price? I wish I had a dollar for every time I was asked that question in a sales training session.&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; First, let\u2019s start with this premise: \u201cLow price\u201d is not the main reason people buy! &amp;nbsp;In every survey of buying motivations I\u2019ve ever read, low price is never the primary motivation. &amp;nbsp;Yes, it\u2019s important.&amp;nbsp; And, when everything else is equal, it will be the deciding factor. &amp;nbsp;But very rarely is everything else equal.&amp;nbsp; And very few people in this world buy only on the basis of low price. &amp;nbsp; ","author_name":"Practical Wisdom from Kahle Way Sales Systems","author_url":"http:\/\/kahlewaygrowthsystems.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19551281\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/105873506"}