{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Handling An Overly Full Market","description":"Learn how to go well beyond \u201clike, know, and trust\u201d to building a truly irresistible brand that isn\u2019t even challenged by a saturated market. You might think your niche is pretty saturated already and there\u2019s no room for what you have to offer; if you market wisely and well, this won\u2019t ever be an issue. Learn the subtle difference between effective marketing and marketing that wastes your time, money, and only gets you unsubscribes. It\u2019s simpler than you think, but so many people miss the mark by miles. This is your opportunity! In this episode, we'll talk about:    Why market saturation isn\u2019t your problem   The subtle nuance you need to pick up on   Why \u201clike, know, and trust\u201d has been diluted (and how to use that to your advantage)   How to ensure your people will click \u201cBUY\u201d when you give them the chance   For more resources, visit  HERE  ","author_name":"Biz Espresso Podcast","author_url":"https:\/\/coffeeandkeyboard.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19483577\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/105467522"}