{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Get to Know LSEO with Jeff Kimmel","description":"Jeff jumps to the other side of the Beyond Local podcast booth for his debut, not as interviewer, but as the subject of this week\u2019s \u201cGet to Know LSEO\u201d series. Steve runs point as host and together they explore Jeff\u2019s career arc, first as a lifeguard, then as a Blimpie restaurant line cook, then his brief pursuit of a pre-med degree at Lebanon Valley College (boy, we\u2019re glad he abandoned that path). Jeff offers his No. 1 tip for web marketing and search engine optimization: you can\u2019t just \u201cset it and forget it.\u201d Any good business leader should constantly assess their growth online. \u201cYou have to make sure you\u2019re at least gaining more traffic,\u201d he says. \u201cIf you\u2019re growing online, which is the way everything\u2019s going today, you\u2019re going to continue to grow as a company.\u201d&amp;nbsp; ","author_name":"The Beyond Local Podcast","author_url":"http:\/\/beyondlocal.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19333469\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/104616644"}