{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How do I change my editing business to a new niche?","description":"Featured editor: Michelle Waitzman, http:\/\/michellewaitzman.com It\u2019s fairly common for editors to pick up whatever work is going, even if it\u2019s not their ideal type of editing, type of project or type of industry. We think, \u2018we\u2019ll do this for a while until that \u2018thing\u2019 comes along...\u2019, the ideal project that will set us on the path to the work we most enjoy. But after a while it\u2019s become a habit to do the same work, and we\u2019re stuck, getting known for doing work that we\u2019re not keen to continue doing. Today\u2019s guest, Michelle, wonders if it\u2019s the right thing to change the pattern of work she\u2019s been doing and seek out the work she\u2019d enjoy more, even if it doesn\u2019t pay well. So, I challenged that assumption. How do you know you won\u2019t find clients who will pay you well for doing the work you love? But be mindful of what messages you keep telling yourself about the thing you really want to do. In today\u2019s episode I discuss with Michelle how she could change her positioning to attract the work she most wants to do. We discover, as we\u2019re near the end of our chat, that zeroing in on what it is that we love can mean peeling back the layers of habit we\u2019ve built up over the years of striving for a successful editing business. Is it time you stepped back to consider whether you\u2019re fulfilling your life and business goals?  \u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026.  If you want to get clear on your money, marketing and mindset, check out \u2018Boost Your Editing Income\u2019, my e-course and group coaching program. ","author_name":"The Confident Freelance Editor","author_url":"http:\/\/editboost.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19212962\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/19212962"}