{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Content Marketing Done Strategically","description":"Whether you\u2019re a content creator, service provider, or your niche falls into a different area, one thing is certain: you are creating content! That content has many purposes in and for your business and it can take a variety of forms. Maybe you\u2019re creating a course, marketing posts, audio and\/or visual content such as a podcast or live stream\u2026whatever it is, it\u2019s still content creation. And content creation requires one very important thing: content marketing.  No matter how much you create, if your people don\u2019t know you\u2019re creating it for them, and if they don\u2019t understand the value it brings to them, they\u2019re never going to invest in it. And that\u2019s where content marketing comes in. In this episode, we cover: The many forms content marketing can take The value of content marketing as free promotion for your business (when done right!) The most essential insight needed to create truly strategic content for your marketing (that many entrepreneurs completely ignore) Why just creating content isn\u2019t enough any more, and what to do instead Other podcast episodes mentioned: Brew Your Essential Business Philosophy   Business resources mentioned: The Coffee & Keyboard Facebook Group: helping you lay the proper foundation for your business and guiding you to the ideal business philosophy for your business Content Marketing Masterclass: a foundation-establishing and strategy-building masterclass to help you understand the essential insights you need before you start creating your content so you can use it effectively and profitably in your business   ","author_name":"Biz Espresso Podcast","author_url":"https:\/\/coffeeandkeyboard.com\/podcast","html":"