{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 11: How To Create Content That Converts with Brian Piper","description":"Brian Piper is the Director of Content Strategy at the University of Rochester. Under Piper\u2019s guidance, the University experienced a 60% growth in organic traffic the first year. And after 3 years saw a 200% increase in organic traffic. That equates to 400,000 visits just to their news content page.  Tell me what school is out there that doesn\u2019t want to achieve these results?!! If you\u2019re in the higher ed space...this is a must listen to episode. But this isn\u2019t just for those in higher ed. Any content marketer out there will get a TON of great takeaways.  Here\u2019s what we cover: \u2705 How to create small wins \u2705 What type of content works at pulling in undergrad students \u2705 What\u2019s the #1 social channel for undergrad students \u2705 How to balance the right content for all different target audiences \u2705 The importance of aligning content with the overall strategic direction of your business \u2705 The key metrics you need to focus on \u2705 What to look at in Google Analytics  \u2705 And Brian even provides a list of his favorite tools to help he uses on a daily basis  Brian has created a great reputation in this space and is available for presentations and consultation. To find out more contact him at:    Brian Piper LinkedIn: https:\/\/www.linkedin.com\/in\/brianwpiper\/ Brian Piper Website: https:\/\/www.brianwpiper.com\/   Reach out to Pat McGovern: pmcgov@gmail.com   Music by: VJ Memes RIFF Artwork: Emma McGovern RIFF Host: Pat McGovern ","author_name":"AMA RIFF Podcast","author_url":"http:\/\/amariff.libsyn.com\/website","html":"