{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"4. Give \u2018Em What They Want","description":"Today I want to talk about the customer journey. AT least the very beginning parts, because I think this is a huge topic that doesn\u2019t get talked about enough. This is NOT about cold DMs. If you think approaching your customer any different than walking up to someone and asking them to marry you, you better listen to this episode.  With branding, you are building a relationship. You are showing up consistently, authentically as yourself. You are building a relationship with your audience. So it\u2019s imperative that you get to know who your audience is, who your ideal client is, every step of the way. We\u2019re going to go into the first stages of your customer\u2019s journey of knowing who the heck you are. (01:40) First stages of your customer\u2019s journey (05:30) What you are doing that confuses your audience (07:20) How to really get specific about providing value to your ideal customer (08:45) Why this is the most important step (09:53) What will make them follow you and\/or engage with you I\u2019d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven\u2019t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!  ","author_name":"Brand On Fire Podcast","author_url":"https:\/\/www.designkrew.com","html":"