{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Fans First! with sports marketing pioneer Jesse Cole!","description":"This series is exploring new ways to design our sport experiences, so I\u2019m super excited to share this discussion I had on The Event Show with the Yellow Tux guy, aka Jesse Cole, Founder of the Savanna Bananas and Fans First Entertainment. Jesse was a brilliant guest for many reasons, he has been achieving some amazing things, attracting millions of fans, creating an award-winning and inspired team, and now owns one of America\u2019s fastest-growing businesses. So I think this a really valuable chat on many levels giving us all something important to things think about, as you look to design, or redesign your fan, or participant, or any customer experiences.   And to me, if there is one thing that stands out from Jesse\u2019s brilliant mantras, is the belief that I share, in that what we do is all about how we make people feel. The EXPERIENCE we provide to our people, fans, participants, sponsors, or our team and everyone behind the scenes, is what will determine how successful you are, and, what you get back from your work.  There was so, soooo much to take away from this show... I do hope you enjoy this chat with Jesse. For more info on Jesse, check out findyouryellowtux.com & his Business Done Differently podcast. And, as you rebuild your Sports Fan or Participant experiences, please touch base at andrew@experiencedesign.global ","author_name":"The Sport Experience Show","author_url":"http:\/\/thesportexperience.libsyn.com\/website","html":"