{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Using social media to find editing clients","description":"046: Are you feeling like social media is a waste of time for generating leads? Are you lacking confidence to start posting? If you\u2019re not being purposeful about it or taking consistent action on social media, you could be missing an opportunity to find clients for your editing business. In this episode, I\u2019ll be sharing some tips to help you make your social media marketing efforts more effective. There are a few aspects I find editors struggling with, including:  not being in the right \u2018place\u2019 not getting your messaging right (TIP: if you\u2019re only connecting with other editors, it\u2019s time to revisit your approach) relying on organic reach overcomplicating things.  I\u2019m often asked about how to market on social media and I think many listeners will find these scenarios familiar. Take a fresh look at your social media activities and make sure you\u2019re using social media as an effective tool in your marketing toolkit. ","author_name":"The Confident Freelance Editor","author_url":"http:\/\/editboost.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18649613\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18649613"}