{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 8: Betsy Radue Will Make You A Better Storyteller","description":"Storytelling is so important and yet few companies are actually good at it. So, in this episode, I have a sit-down with Betsy Radue and we go through how to become a better storyteller.&amp;nbsp; We cover things like:&amp;nbsp;  How to get to know your customer -- the critical first step. The different types of stories you can tell.&amp;nbsp; What are the different elements that makeup storytelling. And the one key ingredient every story has to have.&amp;nbsp;  Betsy is just pure gold. Not only does she have a great vibe. She has such an impressive background working at: Kohler, GMR, Palermos Pizza, and now as the Director of Digital at Stella &amp;amp; Chewys.&amp;nbsp; If you\u2019re in marketing, you need to have a listen. Enjoy the show and please hit subscribe when you\u2019re done.&amp;nbsp; Budweiser Super Bowl Ad: https:\/\/www.youtube.com\/watch?v=7p_3lITiK_Q Betsy's Favorite Billy Joel Song: https:\/\/www.youtube.com\/watch?v=7p_3lITiK_Q Interested in learning more about the AMA head on over to www.amamilwaukee.org &amp;nbsp; Connect with Betsy here: https:\/\/www.linkedin.com\/in\/betsyradue\/ Music by: VJ Memes RIFF Artwork: Emma McGovern RIFF Host: Pat McGovern ","author_name":"AMA RIFF Podcast","author_url":"http:\/\/amariff.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18627374\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18627374"}