{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creating Your Expert Brand: Part 3 (ep. 21)","description":"How important is a brand, really? If you think it\u2019s just your name, logo, and colors\u2026 this will be very helpful! A brand is so much more, and having your brand even a little bit \u2018off\u2019 will hurt your success.&amp;nbsp;In the third part of this 3-part series, Pamela walks you through the steps you need to follow to create your expert brand. You\u2019ll discover:  The simple exercise that makes finding a powerful name so much easier Why having a brand that is inconsistent in some ways can be good (and exactly how to do that) How to know whether you can name your brand, your method, and your system in the same way  ","author_name":"A Profitable Impact","author_url":"https:\/\/www.attractclientsonline.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18609185\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/008da8\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18609185"}