{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How - and Why - to Build a Voice of the Customer Program","description":"The Modern Experience Marketer talks with&amp;nbsp;Ashley Cash, the Senior Manager of Customer Experience at&amp;nbsp;Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer.  Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she\u2019s learned can be applied to&amp;nbsp;your&amp;nbsp;business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have.&amp;nbsp; ","author_name":"Birdeye","author_url":"http:\/\/birdeye.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18539924\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/35392d\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/99750803"}