{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"52 Why you should build your business like you're never going to sell it","description":"Why you should build your business like you're never going to sell it &amp;nbsp; This week on The Growth Whispers we challenge the conventional wisdom about building your business to sell it. When you\u2019re starting your business some people say you need to know your exit strategy, and that you should always know your exit and be planning to sell your business.&amp;nbsp; But there\u2019s another view: when you start your business, you should expect to run it for 50 years, or 100 years, or generations. That\u2019s the alternative we want you to consider, and building your business so you keep enjoying your business for many years into the future. ","author_name":"The Growth Whisperers podcast","author_url":"http:\/\/thegrowthwhisperers.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18507854\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18507854"}