{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Does Rihanna Have So Many Trademarks?","description":"Why does Rihanna have 52 trademarks? Because there are 45 different classes of trademarks under trademark law, it\u2019s important to understand how your products are categorized within each class. In this episode of Marks of a Mogul, Rosezena describes the various classes of trademarks and how different products can fall into different classes even if they\u2019re from the same brand.&amp;nbsp; &amp;nbsp; While trademarks are often misunderstood to cover a brand\u2019s entire product line, some industries contain multiple trademark classes and require brand owners to file for trademarks in each class individually to secure rights to their brand. Trademark classes exist so different brands can use the same name for different products, like Pandora jewelry and the music streaming service, Pandora. Even though Dove owns both Dove Chocolate and Dove Soap, it had to file for trademarks in each class individually to use the same name. What happens if you don\u2019t file for a trademark in the right class? If you don\u2019t file for a trademark for each class that applies to your brand, another company can use your brand\u2019s name to market products within that particular class. To avoid missing out on owning your brand\u2019s name in multiple classes of product, listen to Rosezena explain how to secure your brand within the 45 classes of trademark law in this episode of Marks of a Mogul.&amp;nbsp; &amp;nbsp;  (01:25) \u2013 Why does Rihanna have so many trademarks? (02:00) \u2013 The 45 classes of trademarks under trademark law&amp;nbsp; (04:17) \u2013 What parts of your brand should be trademarked? (05:34) \u2013 What if my brand isn\u2019t trademarked in a specific class? (08:36) \u2013 Registering with the USPTO&amp;nbsp; (09:44) \u2013 When to use a 1B Application (10:50) \u2013 How hair-care products fall under multiple trademark classes&amp;nbsp; (13:27) \u2013 Contact Rosezena, @thebizlawyer, to learn more about navigating trademark classes  ","author_name":"Marks of a Mogul","author_url":"https:\/\/securethebrand.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18500687\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18500687"}