{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Applying relational capital:  Make every interaction with  your customers truly matter. With Ed Wallace","description":"In this episode of Referral Secrets Curtis interviews Ed Wallace, a leading expert on the power of business relationships, Ed speaks for companies and organizations around the world with a client list of Fortune 500 companies. Ed is the #1 bestselling author of The Relationship Engine and has written three other books on the power of relationship capital - Business Relationships That Last, Creating Relational Capital, and Fares to Friends. When it comes to relationships and transforming contacts or acquaintances into relationships, this is the guy!&amp;nbsp; In this episode Ed outlines the five steps to relationship development, to create the most favorable experience for the customer.&amp;nbsp; Beginning with establishing common ground, to enjoying a peer business relationship, and finally acting as advisors to each other, you can learn to transform contacts into a high-performing relationships. ","author_name":"Referral Secrets podcast","author_url":"http:\/\/referralsecrets.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18427358\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/18427358"}