{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#1 How I Use Social Media: Emma Storey-Gordon","description":" In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below.       Timestamps: [03.30] - How she thinks about using social media as a fitness professional. [05.05] - Is social media her main form of marketing? [08.15] - Being 'salesy' on social media. [11.55] - Why ESG feels too many trainers are doing the same things on social media. [12.30] - Why there's an opportunity within the world of writing. [17.02] - Her social media content strategy. [18.30] - Why you should repost your content. [19.45] - Storing content ideas. [21.43] - Feeling confident in what you post. [29.25] - Clients don't need new info, they need reassurance. [30.32] - How she turns her ideas into pieces of content. [31.50] - Is she mindful of how she uses social media for mental health and productivity reasons? [37.05] - Finding what you're good at on social media. [39.25] - Having other methods to market your business than just social media. [41.45] - Showing skin as a female on social media? [47.25] - How her values and confidence as a coach have changed.   Find Out More About ESG: IG: https:\/\/www.instagram.com\/esgfitness\/      Find Out More About LTB: Website: https:\/\/liftthebar.com\/ IG: https:\/\/www.instagram.com\/liftthebar\/ ","author_name":"LTB Podcast","author_url":"http:\/\/liftthebarpodcast.libsyn.com\/podcast","html":"