{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creating a Sustainable Career as an Indie Artist with Heidi Luerra, author of The Work of Art, Founder of RAW: Natural - Ep. 64","description":"Ep. 64: Creating a Sustainable Career as an Indie Artist with Heidi Luerra, author of The Work of Art, Founder of RAW: Natural &amp;nbsp; Tune into this podcast interview with Heidi Luerra, master creative consultant and event planner. For more than 20 years, Heidi has worked with artists of all creative genres. Starting her own clothing line at a young age, she earned her business stripes the hard way. Over the past decade, Heidi has grown RAW to a worldwide operation in over 80 cities with over 200k artists in the RAW community. She has combined her decade of experience in helping support, critique and launch successful creatives of all types into her best-selling book, \u201cThe Work of Art: A No-Nonsense Field guide for Creative Entrepreneurs. In this episode you will learn:&amp;nbsp;  How she went from a fashion school student to an accidental event producer How to prepare for business opportunities as an independent artist What creatives need to self-educate on, and what they\u2019re already good at How to get over pitching yourself Heidi\u2019s best tips for running a successful event (granted this was all pre-Covid!) What creative pitfalls to avoid and what to embrace as you journey along as a creative entrepreneur  \u201cI don\u2019t think we have a problem being creative...I think we need to self-educate on how to build sustainable businesses.\u201d \u201cCreatives need to figure out exactly what they want.\u201d \u201cNo one can pitch you like you can pitch you.\u201d \u201cYou can start a business -- and that\u2019s fantastic for a lot of things -- but we need more business education to come with it.\u201d \u201cThere isn\u2019t an app for hard work.\u201d Links:&amp;nbsp; Heidi Luerra Site  The Work of Art Book RAW: Natural Born Artists - Showcases returning in 2021 Hatch Planning &amp;amp; Strategy: Boutique Consultancy for creative entrepreneurs FREE RESOURCES Want my free LEGALLY LEGIT workbook to help get your creative business legit? Download  HERE and also get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Creative Counsel on  iTunes,  Overcast,  Stitcher,  Spotify &amp;amp;  &amp;nbsp;iHeartRadio Interested in working with Brittany for one-on-one legal services? Sign up for a 15-min consult at brittanyratelle.com\/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram. &amp;nbsp;*Not legal advice. For informational purposes only. No attorney-client relationship.* ","author_name":"Creative Counsel with Brittany Ratelle","author_url":"http:\/\/brittanyratelle.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18395849\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/98814164"}