{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":" The Greatness Garage Episode 29 - Carrie Melissa Jones","description":"What is the difference between a community and an audience? In this episode of The Greatness Garage, I'm talking with Carrie Melissa Jones, an Author and Online Community Strategist! \ud83d\ude4c\ud83d\udd25 Carrie is the author of \u201cBuilding Brand Communities\u201d and  has been managing online communities since the early 2000s, she\u2019s trained, advised, and coached leaders of thousands of online communities.Today we discuss the deeper meanings of cultivating a community and how building your business around that community can lead you to a level of success that most businesses never reach.  Carrie says, \u201cIt is difficult, it is challenging, and it is revolutionary to build and operate a business by your values.\u201d \ud83d\udc49Trust your gut when you know it's the real thing and not a mirage. \ud83d\udc49It's good to have both an audience and a community, knowing how to utilize them is the key! During the interview you will learn: \ud83c\udfc6How to define a Brand Community \ud83c\udfc6How Communities can prevent extraction and harm within society and the environment \ud83c\udfc6How to handle loss of control of your brand \ud83c\udfc6How to build an community vs an audience \ud83c\udfc6Why it's important to operate your business led by your values...and more! Be sure to catch the video version of this interview on our FB Group (here! \ud83d\udc4f\ud83d\udc4f\ud83d\udc4f), so make sure you add it to your calendar so you won't miss an episode!\ud83c\udfc6\ud83c\udf1f ","author_name":"THE Greatness Garage Podcast","author_url":"http:\/\/thegreatnessgarage.libsyn.com\/website","html":"